Bonnier News:

At Bonnier News, a prominent Swedish publisher, I was assigned to design internal tools for article creation, channel management, and workflow optimization. Collaborated with publishers, editors, and photographers at Dagens nyheter and Dagens industries.

Role:

UX designer/Service designer

User research

• In-Depth User Research: Conducted insightful user interviews with Bonnier editors and gained hands-on experience by shadowing them during their daily tasks. This comprehensive approach shaped the understanding of publisher methods and diverse disciplines involved.

• Workflow Enhancement: Leveraged user feedback to improve the magazine creation process, fostering modernization and efficiency.

• User-Centric Iterative Design: Translated gathered insights into a user-centric design approach. Mapped user needs, iteratively developed wireframes and clickable prototypes, and maintained close collaboration with developers.

• Performance Metrics: Crafted and evaluated KPIs including task speed and success rate, offering quantifiable insights into product effectiveness.

Concept & Solution:

• Empowered Editorial Process: Designed a powerful publishing tool tailored for dn.se and di.se landing pages, empowering editors with quicker article publication, data-driven decision-making, and landing page performance monitoring.

• Seamless Social Media Integration: Engineered a software publisher tool to facilitate consistent publisher flow across various social media platforms.

Results:

• Tangible Impact: Developed products that seamlessly align with business goals and user requirements, generating high user satisfaction and appreciation.

• Ongoing Utilization: The products continue to be actively utilized by Bonnier News, contributing to streamlined workflows and consistently enhanced user experiences.

Key Takeaways:

• Demonstrated expertise in immersive user research through interviews and job shadowing.

• Merged user insights with iterative design to achieve user-centric solutions.

• Proven ability to collaborate effectively with cross-functional teams, including developers.

• Empowered editorial decision-making and efficiency through innovative tool design.

• Realized positive impact validated by user satisfaction and continued product utilization.