Pricer

Pricer develops retail pricing and sorting solutions. They aimed to enhance user experience, especially for managing complex products by business managers and floor workers. The goal was a unified app experience and groundwork for a design-driven process.

Role:

UX lead/Service designer

User Research:

Collected existing products and services data. Reviewed prior research in workshops with analysts and developers.

Insights:

Pricer products require user-friendly visualization of complex data, catering to diverse retailer types and user roles. The challenge lies in presenting information, IDs, locations, and statuses effectively for increased retail efficiency.

Concept:

Collaborated with teams and stakeholders to establish a design pattern. Crafted personas and mapped user journeys for hardware and food store personnel. Defined needs across information viewing, product locating, and status changes.

Solution:

Developed a user-centric design for store managers to locate and manage products via an in-store mapping system. Designed software for handling hardware purchase, recycling, and software installation.

Results:

The designed solutions were produced, tested, and implemented. Initial customer testing displayed increased efficiency. Delivered design systems, guidelines, and user insights for future designers.

Key Takeaways:

• Enhanced user experience for complex retail product management.

• Successful collaboration with stakeholders and cross-functional teams.

• Effective creation of personas and user journey mapping.

• Design solutions positively impacted retail efficiency.

• Proven ability to deliver design systems and insights for future projects.