Swedbank:

I Collaborated with Swedbank's payment and account team to redesign pages on the website, enhancing user experience. Worked across multiple teams including developers, designers, and stakeholders, contributing to collaborative and co-created design decisions.

Role:

UX designer

Key Highlights:

• Design Scope: Redesigned account and payment pages on Swedbank's website, addressing user needs and improving overall usability.

• Cross-Functional Collaboration: Successfully collaborated with diverse teams, fostering effective communication between developers, designers, and stakeholders.

• Iterative Design Approach: Employed an iterative design process, incorporating user research, workshops, and user testing to drive design decisions.

Historical Payment Page:

• Enhanced Transaction Summary: Transformed the historical payment page into a consolidated transaction summary, streamlining access to transaction details across multiple accounts.

User Research:

• Comprehensive Research: Gathered insights through customer feedback analysis, customer support interactions, and workshops involving developers, stakeholders, and product owners.

Insights:

• Usability Challenges: Identified issues with transaction search functionality, confusing search fields, and overwhelming display of mixed transaction information.

Concept Development:

• Innovative Filtering Approach: Developed a more efficient filtering system in collaboration with developers and UX writers, aiming to simplify user navigation.

• Reusable Patterns: Designed reusable transaction information patterns to ensure a cohesive user experience across payment types.

Solution:

• Enhanced Design: Created a compact filter design with chip components, standardized transaction details patterns, and introduced a popup module for the print feature.

User Testing:

• User-Centric Evaluation: Conducted user testing with a group of eight Swedbank users using Lookback, assessing usability and refining design based on feedback.

Results:

• Successful Implementation: Designed solutions were successfully implemented on Swedbank's internet banking platform with close collaboration with developers.

• Design System Integration: Developed design patterns and components, later incorporated into the organization's design system, ensuring consistency.

• Broader Impact: Shared insights and patterns with other design teams, contributing to a more cohesive user experience across Swedbank's digital ecosystem.

Key Takeaways:

• Strong cross-team collaboration and communication skills.

• Iterative design process leveraging user research and testing.

• Innovative problem-solving, demonstrated through efficient filtering system.

• Impactful design implementation, leading to enhanced user experience.

• Contribution to design system and organization-wide design improvements.