Svenska Lantchips
About
Svenska Lantchips is one of Sweden’s leading producers of premium chips, recognized as a family-owned company specializing in locally sourced, eco-friendly snacks. They approached me during their transition toward positioning themselves as a more luxurious snack brand. My role was to design their new website, accessible at lantchips.se, to align with their updated brand vision. For this project, I collaborated closely with Svenska Lantchips and the design and marketing agency JK Effekt.
Research
As part of the initial process, I developed mood boards to explore and compare various graphic styles and brand aesthetics. Inspiration was drawn not only from other snack and food brands but also from premium brands like Omega watches to evoke a sense of luxury. Insights were organized into categories such as fast snacks, affordable options, and luxury elements. Additionally, I created a dedicated board for potential design components, such as interactive product scrolls, to enhance user engagement.
Design
Using insights from the research phase, I began designing wireframes to establish a clear information hierarchy and content placement strategy. The goal was to create a design that communicated both luxury and the family-oriented essence of Svenska Lantchips.
Key design choices included:
• Color Palette & Typography: Experimented with rich, inviting tones and sophisticated fonts to convey a premium feel.
• Design Elements: Rounded components were employed to evoke warmth and approachability, while Lantchips’ signature stripes were integrated to add a touch of elegance.
• Product Pages: Created user-friendly blocks to simplify navigation and showcase relevant details for each chip variety. Graphics were used strategically to highlight essential product information, such as organic certification and flavors.
• Visual Content: Leveraged Lantchips’ promotional imagery and videos to reinforce brand identity and create a visual connection with their audience.
• Family History Page: Designed an interactive timeline to present the brand’s legacy in an engaging, easy-to-browse format.
Development
I worked alongside the development team at JK Effekt to implement the new design in WordPress. My contributions extended beyond design oversight to include hands-on adjustments to the code, ensuring pixel-perfect execution. Additionally, I participated in producing a hero video for the website, showcasing an enticing, high-quality sequence of chips being made.
Result
The redesigned website, launched successfully at lantchips.se, has enhanced Svenska Lantchips’ online presence. The platform has driven increased website traffic and bolstered brand awareness. It has also served as a foundation for launching successful social media campaigns and competitions, further solidifying the brand’s position as a premium snack choice.
